I'm Luan, a Lead Product & Brand Designer with a decade of experience spearheading high-impact design initiatives for Silicon Valley startups and beyond.
Skills & Expertise
Visual Identity & Brand
Elevating a scattered, weak brand into a bold identity system is often far more complex than creating one from scratch. Both challenges are core aspects of my practice.
Design for Marketing & Growth
I have solid experience in large-scale ad campaigns—across digital platforms, OOH, and social media. I know how to translate abstract ideas and brand positioning into powerful marketing visuals.
Web Design & Landing pages
I’ve worked on key high-traffic web pages where design decisions drove conversion. I also have hands-on experience in web design implementation using both code and no-code tools.
Digital Product & UI Design
I design digital products end-to-end, from early wireframes to polished interfaces. My expertise is in UI, but I’ve also successfully guided product teams in shaping the overall product experience.
More about me
For me, design is a communication framework. I'm passionate about crafting cohesive visual cultures and decoding the mechanics behind seamless, high-impact user experiences.
Shaping brands, scaling startups, and executing high-impact projects have empowered me to navigate both the hands-on execution and the strategic branding positioning.
Work experience
Head of Design at Mobi (2025 - Current)
As a founding team member at Mobi, a San Francisco carharing startup, I was the entire design department, owning and building both brand and product from the ground up. We’re now growing exponentially, and I’ve stepped into a directing role.
Visit drivemobi.com ->
Senior Visual Designer at Getaround (2022-2025)
I led the design refresh of the world’s first P2P car-sharing marketplace and owned brand & marketing design until the company wound down its U.S. operations.
I spearheaded Getaround’s IPO campaign, including large-scale activations with the most iconic Times Square billboards and full NYC subway station takeovers.
Head of design at Bas-Alto (2019-2022)
I was the founder and head designer at Bas-Alto, a design agency focused on visual identity projects and providing continuous design and marketing services to clients. Managing an efficient team of 6 employees (from designers to paid traffic managers), we delivered high-impact design across various industries, from startups to art galleries.
Senior designer at Precious Agency (2022, part-time)
As a designer at the Iowa-based studio Precious, I worked on exciting cultural and branding projects. Website: workbyprecious.com
Lead designer at Mr. Augmented (2022, part-time)
I was the lead designer for interfaces and visual identities in AR (Augmented Reality) projects for tech startups.
Freelancer (2017-2025)
I regularly take on freelance work, designing websites, digital products, brands and visual identities.
